MAILING

When you come to us for direct mail, we don’t just print and run.  We want your direct mail campaigns to succeed. That’s why we don’t stop with printing and finishing services. We also deliver a range of mailing services designed to help you get real results from every campaign.

Consulting

There was a time, not so long ago, when direct mail meant junk mail. While some companies still insist on bombarding us with junk mail, the smart companies expect more from their direct mail campaigns.

The conventional wisdom among printers is that with junk mail, the more, the merrier. We actually want you to generate less mail and make it accomplish more.  Our consulting services can help you move from junk mail that goes straight to the bottom of the recycling bin to smart mail that people actually read – and act on.

Expediting

We’re big fans of Canada Post.  We love the way they’ve revamped their services over the last few years. But if you don’t get your order just right, you still might find it frustrating to work with them. We’ll help you sort through their confusing array of options and find the one that works for you.

Databases

If you’ve already done your market research, sifted through your options and narrowed your target audience down to a specific, well-defined segment, the next step is to figure out how to reach the people in that segment. We have access to dozens of databases -- many of them cheaper than you’d expect -- and we’ll happily hook you up with the right one.

Client Identification

Believe it or not, most people who send out direct mail have no idea who they’re trying to reach. Is it any wonder that direct mail has such a low success rate?

The best direct mail marketers start every campaign by figuring out exactly who they’re talking to. They gather as much information as they can about them:  How old are they? Where do they come from? What do they do for a living? How do they spend their free time? What do they like? What makes their blood boil? What makes them tick?

Knowing everything you can about your target audience gives you the ability to craft a truly personalized pitch and dramatically increases your odds of succeeding.  

A marketing survey, custom-created by writing and research consultant Deborah Melman-Clement, will let you get inside your audience’s heads and put you on the fast-track to success.

One Last Thing

We believe that direct mail pieces should rarely stand on their own; they should work in concert with your website, your brand and all of your other marketing materials. To make sure that your direct mail pieces are in synch with your big picture marketing scheme, consult with your design professional.