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Direct Mail Calculator
What You Need to Know
Average Annual Sales per Customer
If your business sold toner cartridges for a sales price of $200 each with the average customer purchasing 8 per year, then the average annual sales per customer would be $1,600.
Annual Variable Expense per Customer
If the cost per each toner cartridge cost your company $50, with there being 8 purchases per year, then the annual variable expense per customer would be $400.
Who You’re Targeting
With unaddressed mail there are four segments in which Canada Post allows for targeting, they are as follows:
- Businesses
- Homes
- Apartments
- Farms
Choose Your Mailer
In this calculator we have allowed for two print options (quantity should match the audience from the last question):
- Postcard: 4”x6”
- Flyer: 8 ½” x 12 ½”
Estimate Your Response Rate
The response rate is a percentage of individuals who will take the action desired from your mail piece. Determining how many potential responses you will receive depends on what you offer them. Asking clients to visit a store is likely to have a low response rate; where as if you gave away free gift cards, then it would likely be significantly higher. Note: Keep in mind the average response rate is below 1%.
Estimate Your Design Costs
With clear direction for the designer, your mail piece should take approximately between 2-4 hours to develop and cost no more than $240.